Crises are inevitable. It's not a case of if they will happen, but when. Is your company prepared? If you lack the right management software, then you're bound to struggle when a crisis rears its ugly head.
With that in mind, here are four clear signs that you need crisis management software.
1. Your Communication is Lacking
Effective crisis communication is key during a crisis. Without it, you'll likely worsen the situation and prolong the time it takes for your business to recover. You need to ensure you can quickly respond to the press, address the issue to customers and staff, and reassure stakeholders.
If you're finding this difficult then it's worth investing in crisis management software. It can help streamline your communication process, while also making it easier to send and receive messages across different channels.
Plus, with the right software you can:
- Monitor social media traffic
- Schedule press responses
- Create holding statement templates
- Record enquiries
- Provide regular updates across all communication channels
2. You Don't Have a Crisis Management Plan
If you're lacking a crisis management plan, then you're already setting yourself up for failure. Don't wait for a crisis before you get started. It pays to prepare in advance.
By anticipating and planning for a range of different scenarios, you can ensure that when a crisis hits, you're ready. Your crisis management plan should set out the routines, processes, and actions you'll follow if a crisis occurs. It should also highlight your priorities to help guide your crisis team through an effective response.
All too often, ill-prepared companies hold onto the optimistic view that a crisis will never happen to them. It's important to challenge this outlook and replace it with consistent, calculated planning. If you prepare for the worst, then you'll be on course to continue performing at your best.
3. You're Slow to React
During a crisis or emergency, a slow reaction can be costly. Time is a critical factor, so you need to be able to send out notifications and mobilise your team quickly. A prompt reaction can often be the difference between a timely resolution and a drawn-out conclusion.
If you're not confident that you can respond fast enough, then you should reevaluate your alert and mobilisation systems. They can make or break your crisis response, so test them regularly to ensure the right people get the right message every time.
An effective notification system should be able to:
- Mobilise your emergency response or crisis management team
- Warn employees, stakeholders, or customers about an incident
- Establish the status of those who might have been affected during a crisis
- Receive timely feedback
- Send out targeted alerts
4. You're Still Recovering From a Past Crisis
Only 30% of companies recover from a crisis in the first year. That means a big chunk of businesses still feel the adverse effects many years down the line. If you've experienced a crisis first-hand, then you know response and recovery can be a long and costly process if handled badly.
If you're still reeling from a crisis you've experienced in the past, then you need to seriously rethink how you plan to deal with one in the future. Ask yourself what went wrong and how you can improve your processes. Was it a communications issue? A lack of planning? Or maybe you found it difficult to mobilise your team across your network? It's worth addressing these questions and seeing if you'd benefit from investing in a crisis management system.
A crisis can happen to anyone, so be prepared. For advice and guidance on whether you should build or buy your own crisis management software, download our ebook.