During Crisis Management, Hesitation Isn't an Option

When caught up in the cut and thrust of crisis management, hesitating for even a moment can mean the difference between life and death.

A reliable incident management tool, that can help you plan for all scenarios and allow for clear communication between your various teams, is crucial to the safety of those at risk.

The Frøya Municipality Fire of 2014

In January 2014, a huge fire broke out on the largest island of the Frøya Municipality in Norway. The blaze was so ferocious that it covered 7% of the entire landmass and over 200 citizens were forced to evacuate their homes.

Marit Norborg, head of emergency management for the municipality, was responsible for handling the crisis and ensuring the safety of Frøya citizens who were at risk. In our new video interview, embedded below, she describes her experience. 

Marit Norborg final rev


Trusting Your Crisis Management Tool

Marit told us how having complete trust in the council's crisis management tool – CIM
– was critical to her decision making during the emergency.

"During a crisis, you have to have complete trust in your system. You can't hesitate, you can't hesitate at all."

She explained how having total confidence in her incident management tool took the opportunity for hesitation out of the equation. This was especially important because citizens' lives were on the line – and Marit was responsible for their welfare. 

Make sure you are prepared for a crisis - book a demo of CIM here.

The Importance of Strong Communication

The advanced software employed allowed Marit to clearly communicate with her team members, instructing them how to best engage with both the media and residents affected by the fire. 

"CIM has features that allow me to tell the people around me what to do and they can tell me, through the system, that it's been done"

A watertight communication flow and solid alerting procedures are imperative during an incident, where many different people have different responsibilities and tasks. CIM allowed Marit to see what actions were being taken in real time, empowering her to make smarter decisions faster. 

Evaluating Your Performance to Improve Future Responses

Evaluation is an all-too-often overlooked part of crisis management, but it's the only way you'll ever improve your contingency plan. Thankfully, CIM stores a detailed log of all steps taken during the crisis. 

"After the incident, CIM helped us go through the documentation and say: 'Was this OK, was this not OK? What could be done better next time?'"

As Marit attests, a reliable tool like CIM can make public sector incident management far easier by aiding the planning process, alerting team members, and helping you evaluate your response – all from one easy-to-use program. Book a demo today to see how CIM can help your organization be better prepared.New call-to-action

Featured Photo Credit: Joakim Halvorsen/NTB Scanpix  

By Joachim Lilleøen

Joachim is a partner in One World. He has many years experience from safety, preparedness and crisis management. After the Police Academy, he worked for over 20 years in the police force with everything from patrolling to operations center, project management and development of operating systems. The last few years he has worked extensively with CIM. He knows this system very well and has assisted numerous clients with the introduction of CIM.

More blog posts from this author

Subscribe to the blog