Use of cookies

Our digital channels use cookies. Here you will find information about what cookies are, what we use cookies for, and consent to the use of cookies.

 

What are cookies?

A cookie is a text file that is stored in your browser’s memory when you visit a webpage or interact with it. The purpose of using cookies is to remember user preferences over time and requests, which gives a more personal user experience. It can also be used to gather statistics, which provides us with insights into user behavior.

 

Cookies can be useful for both the owner and the user of a digital channel. For example, the owner can customize the service based on information stored. For a user, for example, visits to the digital channel may be perceived as more personalized and user-friendly.

 

You can choose not to allow the use of cookies, but our digital channels will not work optimally if the use of cookies is not allowed. Most browsers allow you to change the settings so that the browser does not allow the use of cookies. Most browsers also allow you to delete cookies already stored on your device. How you enable, disable and delete cookies varies from browser to browser, and you can find information about this on the provider's website or under "Help" in the browser.

 

What are cookies used for in our digital channels?

We typically use the information collected using cookies for the following purposes:
  • Functional Cookies and Service: Cookies are important to the operation of our digital channels, and they facilitate a good user experience.
  • Service development: Cookies help us keep track of the use of our digital channels so we can improve them. For example, we receive information about which pages are most popular, which links you came from or follow, as well as how long users stay on our websites.
  • Usage Analysis: We use cookies to collect statistical information about the number of visitors to our digital channels and to evaluate the impact of advertising. We may collect information from, for example, marketing material and newsletters sent by e-mail, to find out if the messages were opened and whether users have clicked links to our web pages in the message.    Marketing targeting: By using cookies, we can also collect information to target ads or content to a specific user through the use of so-called audiences.

The following systems may place cookies on your device when using our digital channels:

 

  • Google Analytics: Web Stats
    • Used to track users across multiple pageviews for web analytics.
  • Google AdWords: Conversion Tracking and Remarketing
    • Used to a) measure conversions and b) show targeted ads based on content you've seen in our digital channels.
  • Facebook: social buttons, conversion tracking and retargeting
    • Used to a) display social buttons in digital channels, b) measure conversions, and c) show targeted ads based on content you've read in our channels.
  • LinkedIn: social buttons
    • Used to display social buttons in digital channels.
  • Twitter: Social Buttons
    • Used to display social buttons in digital channels.
  • HubSpot: web statistics and profiling
    • Used to track users across multiple pageviews for analysis, marketing, and sales.